Bella & Bear — Privacy Policy

Effective date: 10/10/2025

At Bella & Bear (“we,” “us,” “our”), we respect your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit bellaandbear.com, make a purchase, or interact with our marketing (email, SMS, ads).

Who we are & contact

What we collect

Personal information we may collect includes:

• Identifiers & contact data: name, email, phone, shipping/billing address.
• Order & payment data: products purchased, cart contents, transaction totals, payment method details (processed by our payment providers).
• Device & usage data: IP address, device type, browser, pages viewed, clicks, referring URLs, session data.
• Marketing preferences & communications: email/SMS opt-in status, responses, unsubscribe data.
• User content: product reviews, photos, survey responses.
• Inferences: preferences or interests derived from other data (e.g., product categories).

Where we get data

• Directly from you: when you browse, create an account, place an order, contact support, submit reviews, or opt in to email/SMS.
• Automatically: via cookies, pixels, SDKs, and similar technologies.
• Third parties: Shopify (our ecommerce platform), payment processors, analytics/advertising partners (e.g., Google), email/SMS providers (e.g., Klaviyo), review platforms, and social networks when you interact with our pages or ads.

Cookies, ads & analytics

We and our partners use cookies and similar tools to operate our store, measure performance, and personalize content and ads, including remarketing (showing you ads after you visit our site).

• Essential cookies: enable core functions like cart and checkout.
• Performance & analytics: understand site usage and improve experience.
• Advertising & remarketing: deliver and measure relevant ads (e.g., Google Ads, Meta).

Manage ad choices below and adjust cookie preferences via your browser settings or your cookie banner controls. If available, use Cookie Settings to change consent.

Google technologies

We may use Google Analytics and Google Ads (including remarketing). Google may collect or receive information from our site and use it to provide measurement services and target ads. Learn how Google uses data at Google’s partner sites policy.

SMS & email marketing

When you opt in to emails or SMS, you consent to receive marketing messages from us at the provided contact details. Consent is not required to make a purchase. Message and data rates may apply. Frequency varies.

• Email: unsubscribe anytime via the link in our emails.
• SMS: reply STOP to opt out and HELP for help. Carriers are not liable for delayed or undelivered messages.

We may share your contact and shopping events (e.g., “added to cart,” purchases) with our email/SMS provider (e.g., Klaviyo) to send relevant messages, subject to this Policy.

How we use information

• Operate and secure our website and Shopify store.
• Process and fulfill orders; provide shipping updates and support.
• Personalize site content, recommendations, and marketing.
• Measure and improve performance, products, and campaigns.
• Detect and prevent fraud and abuse.
• Comply with legal obligations and enforce our Terms of Service.

How we share information

We may share personal information with:

• Service providers/processors: Shopify, payment gateways, fulfillment and shipping partners, email/SMS providers, analytics and ad partners, customer support tools—only to perform services for us.
• Advertising partners: to deliver and measure ads; this may be considered “sharing” or a “sale” under some state privacy laws.
• Business transfers: during a merger, acquisition, or asset sale.
• Legal & safety: to comply with law, protect rights, safety, or prevent fraud.

Retention

We keep personal information as long as necessary for the purposes described above (e.g., order records for tax/accounting), to resolve disputes, and to meet legal requirements. When no longer needed, we take steps to delete or de-identify it.

Your privacy rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal information.
• Receive a portable copy of your data.
• Opt out of targeted advertising, “sales,” or “sharing” of personal information.
• Limit use/disclosure of sensitive information where applicable.
• Appeal a rights request decision.

To exercise rights, email support@bellaandbear.com with “Privacy Request” and your request type. We may verify your identity before responding. Authorized agents may submit requests with appropriate authorization.

California, Virginia, Colorado, Connecticut, Utah

Residents may have additional rights under state privacy laws. We do not knowingly sell personal information for money. We may “share” or “sell” (as defined by law) for advertising/analytics. You can opt out below.

GDPR (EEA/UK/Switzerland)

If you are in the EEA/UK/CH, our legal bases include: performance of a contract (orders), legitimate interests (security, analytics, limited direct marketing), consent (non-essential cookies/SMS/email where required), and compliance with legal obligations. You have the right to complain to your local supervisory authority.

Ad & tracking opt-outs

• Cookie controls: use your browser settings or our Cookie Settings (if available).
• Google Ads: Ads Settings and GA Opt-out Add-on.
• Industry tools: DAA, DAAC, EDAA.
• Do Not Sell/Share My Personal Information: If you want to opt out of “selling” or “sharing” as defined by certain state laws, visit /pages/do-not-sell or email support@bellaandbear.com.
• Global Privacy Control (GPC): We honor GPC signals as a request to opt out of targeted advertising/sale where legally required.

Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is 100% secure.

Children’s privacy

Our site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us to request deletion.

International transfers

If you access our site from outside the United States, your information may be transferred to, stored, and processed in the U.S. and other countries, which may have different data protection laws than your country.

Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be posted here with a new effective date.

Contact us

Questions or requests about this Privacy Policy?

Email: support@bellaandbear.com
Mail: Bella and Bear, 16192 Coastal Hwy, Lewes, DE 19958-3608, United States

Platform notice: Our store is hosted on Shopify. See Shopify’s Privacy Policy for details on how Shopify processes data as our service provider.