In a world where a different celeb seems to be launching their own brand each week, you start to wonder if there is room for any more ... enter Millie Bobby Brown. The 15 year old teen queen stole our hearts on the Netflix show Stranger Things, but now she is about to take the skincare spotlight with the launch of her new brand - Florence by Mills.
Every product in the range is vegan and PETA-certified, as well as being completely clean. Millie has priced the products mindfully for the targeted demographic with each piece retailing between just £8-£28, and what we love most is that a percentage of proceeds from each sale will be donated to the Olivia Hope foundation.
View this post on Instagram
so here it is, florence by mills. literally the love of my life, i cant begin to explain the love i have for this and how hard but crazy excited i was to create it. 2 years of creating a beauty and skincare brand jeez... that's a long time to keep a secret but now i can finally share the news with u all !! thanks for all the love and support you guys give me every single day, ohhh and also follow @florencebymills ily ♡
Millie says that the brand took two years of research and development to come to fruition and that it is the love of life. each product is formulated with pre-teen and teen skin in mind and the packaging is modern and sleek.
A full product list is yet to be revealed but we do know that the skin-care pieces will include;
- Look Alive eye balm
- Dreamy Dew moisturiser
- Get that Grime face scrub
- Zero Chill face mist
- Clean Magic face wash
- Swimming Under the Eye gel pads
Beauty pieces will include;
- See You Never concealer
- Like A Light skin tint
- Glow Yeah lip oil
- Cheek Me Late cream blush
- Lip Gloss.
And, if you're wondering where Millie came up with the brand name, it was actually named after her grandmother. Millie says 'I felt like a brand about individuality and bravery and being truthful should be named after somebody who was all of those things.' so sweet!
The line is set to launch on August 26th, online and in store at Boots and Ulta - so keep those eyes peeled!