ABH Dipbrow Gel is here!

Arguably one of the biggest names in brow makeup, sculpting the brows of A-listers like Kim K and J-lo, Anastasia Beverley Hills, have left us hanging for 3 long years since their last brow product launch. But, we now know its been worth the wait. 

The brand took to Instagram recently to announce their triumphant return to the world of brows with their new installment - Dipbrow Gel. ABH have previously launched brow products in many forms; pencil, pomade and powders, but this new launch is said to be a blend of their 2 best sellers.

Dipbrow Gel is described as 'a highly pigmented,waterproof eyebrow gel featuring a smudge-proof, long-lasting formula that adds volume to brows, creating the appearance of natural dimension and fullness'. It is designed to be applied directly onto your brows- our Bella&Bear Iberian Lynx Brow Brush would be perfect for this - and is blendable for if you prefer a softer finish. The formula also promises to last for 12 hours and beyond!

The product will be available in a range of 11 shades; choose from Blonde, Auburn, Soft Brown, Medium Brown, Dark Brown, Ash Brown, Ebony, Granite, Caramel, Chocolate, and Taupe. You'll also be able to grab it in a handy travel size too! 


The ABH Dipbrow Gel is set to launch on March 4th through the anastasiabeverlyhills.com website and in-stores on March 7th. It will retail at $18 full size and $9 travel size.