If like us, you like your waterline to be super dark, super bold, and super dramatic, then you'll know the struggle of kohl pencils fading away after a few hours wear, and liquid liner getting, well, everywhere, spoiling your eye makeup and hard work.
Enter beauty queen and mind reader Kat Von D. The beauty mogul took to Instagram this week to reveal her brand new product, even before her marketing team did!
I know I should wait to announce this, but I just got the first final prototype for the upcoming @katvondbeauty LASH LINER and I’m just so fucking excited! I’ve been working on this formula for years and it’s finally real! This is the FIRST EVER LONGWEAR LIQUID #VEGAN FORMULA - created specifically for your inner rim lash line. The formula is applied wet, and dries down to the most budge-proof opaque black.🖤 Follow @katvondbeauty for release dates! #comingsoon #katvondbeauty #lashliner
The LASH LINER is a brand new formula designed specifically for use on the water line! It is 'applied wet , and dries down to the most budge-proof opaque black' Kat says. *swoon* And of course, in true Kat style, the product is also vegan, so you can shop happily knowing your purchase is cruelty free!
Kat also posted a snap of the liner in action on her very own peepers - it looks amazing even with just one coat, and if it stays put as she says it does, we know this is gonna be a must-have item. There is no word on when the product is set to release yet, but, we will keep you updated!