Maybelline X Gigi Hadid. Everything you need to know.

She's a supermodel turned this century's IT girl and she has officially teamed up with a makeup brand that is affordable and international. Say hello to the Maybelline X Gigi Hadid limited edition collaboration!


A girl after our own heart, Gigi says about the new line 'I have always believed that great makeup doesn't have to cost a fortune”. Preach!! “I was empowered to create something that I couldn’t find before, while also making sure it was a full set at an affordable price.”

The collection began its launch with the exciting new Jetsetter Palette; which consists of 2 concealers, 2 lips balms, 1 blusher, 1 matte bronzer, 4 neutral eye shadows, 1 highlighter and 1 mascara, which is available exclusively at Ulta now. It is, as the name suggests, the perfect kit for those who love to travel light but still like to apply their make up!

Rejoice! 'Cause there are also tons of other gorgeous products in the line, which will drop soon, and they are allotted into two separate lines named 'East Coast Glam' and 'West Coat Glow'.

Plus, did you see that packaging?! Swoon!


The East Coast Glam collection is said to be deeply inspired by the “vibe of Gigi’s favourite Soho alleyways” and includes 2 tinted primers, a liquid strobe highlight, 2 eye contour palettes named 'Warm' and 'Cool', a liquid liner for those sleek, sharp looks and a gel liner for edgy, smudgy eyes, as well as 3 matte finish lipsticks with matching liners (2 nudes and a mauve). Each of the palettes will include 5 matte eye shadows designed to re-create Gigi's go-to eye looks.



The West Coast Glow line is inspired by those laid back, beach glam gals and will include a tinted primer, a nude shade gel eyeliner, a special edition 'Lash Sensational' mascara, 2 eye shadow palettes a liquid strobe, and again 3 lipsticks with matching liner, this time in beautiful just kissed shades.


The collection will be available this weekend and get ready to celebrate because everything retails for under $30! We think they are the perfect pieces to match with our famous Bella&Bear The Kitten 15 piece brush set, it's available through our online store now and we have some great discounts running! Happy shopping!