Unfortunately our next palette was leaked on Instagram today, before we could have a chance to present it to the world. We are a bit heart broken as we planned videos to tease the launch, along with our reveal video and subsequent campaign photography ☹️ You will still see it all, but the element of surprise is gone, however before more of you see leaked photos of SOFT GLAM, we want a chance to show those of you that haven’t yet seen the leaked photos SOFT GLAM Coming this March in all retail stores 🙏🏼 thank you to our IG family for your constant support
The brand very recently suffered a leak for their upcoming new palette; Soft Glam. Having it revealed before they had the chance to do so themselves. But in true, ABH style they stayed classy; addressing the issue fairly and promising to not let it stop them from their plans for the palette!
Of course, images and news about the palette are now circulating, and creator Norvina is obviously hurt but is taking it all in good spirit by getting involved and showing off swatches of her new palette herself over on snapchat.
I am so upset I just started posting swatches of Soft Glam on Snapchat. Whole day is ruined anyway 😂😭— norvina (@norvina1) January 15, 2018
#SWATCHES 🎨😍🙌🏼 @anastasiabeverlyhills New #EyeshadowPalette #SoftGlam I’m in #LOVE !!! 🙌🏼🙌🏼😍😍 Some of our favorite shades included !! . . #ComingSoon MARCH in stores *we will keep u updated . ‘I made this palette for my mom @anastasiabeverlyhills She is a neutrals 👑 and likes what she likes. I’ve been staring at the same hues of shadows in her makeup drawers since I was little. In truth it’s not just for her, it’s for everyone that loves this color story & wants shadows that melt on your skin and are packed with pigment. I created 7 new shades, used 3 from MR & incorporated my moms favorite ABH single shades which happen to be nudes Sienna & Orange Soda. There’s also Noir, because some of my favorite bridal makeup is a cat eye using mostly shadow that some of my favorite MUA’s create My philosophy on using existing single shades of those that are in a palette is this; if I can create a brand new shadow that isn’t in the line wonderful, however if some of the shades that work within the configuration are close enough to be an existing shadow, I’m not naming the new one something else and making you purchase a shadow that you can’t find as a single should you hit pan. Fair is fair & beloved shadows especially neutrals don’t exactly go out of style’ @norvina. . . . . 😍 What are your thoughts??? XO #Trendmood #anstasiabeverlyhills #abh pic: @norvina THANK U to our HOT! 🔥Makeup community for all the updates!!! U are AMAZING! 🙏🏼😘 . . . #eyeshadow #bbloggers #beauty #instamakeup #instabeauty #beautiful #beautyaddict #mua #makeupart
One thing is for sure - ABH fans are some super supportive beauties. Tweets have been pouring in for the brand, and Norvina, to sympathise with them and also to show how excited they are for the release. If the Modern Renaissance palette is anything to go by, this one is gonna be a pure sell-out. It is filled with nudes, pinks and a few select smoky shades, too - we think it'll be ideal for bridal and prom looks.
We're sending our respect and love to ABH, and we know they can turn this frustrating leak into something positive for themselves and come back ten-fold. We're looking forward to seeing more swatches and photos of the housing, too! The new Soft Glam palette will be available in March and it already looks as though its going to be a hit.
What are your thoughts on product leaks? Exciting, or disrespectful?